About the Book: The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher


The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher

Ken Fisher has had an illustrious career (detailed in this book's introduction). He is founder and Executive Chairman of Fisher Investments, an independent money management firm managing billions of dollars for individuals and institutions. Ken Fisher’s “Portfolio Strategy” column for Forbes ran from 1984 to 2017, making him the longest continually running columnist in the magazine’s history. During this time, he's seen everything from the stock market crash of 1987, the great bull markets of the 1980s and 1990s, to the Tech bubble of 2000 and the global market meltdown of 2008.

Now, with The Making of a Market Guru, Forbes Presents 25 Years of Ken Fisher, you'll gain an insightful look at Ken Fisher's prolific career over the years and discover the high-profile market calls he's made so far in his these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You'll read about what's changed, but you'll be more amazed by what hasn't. And you'll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Ken Fisher's concise and witty market wisdom.

Preceding Ken Fisher's columns for each year are a few pages of commentary-putting them in historic context, pointing out areas that are still salient, and others where his perspective has changed over the years-highlighting key points that deserve extra attention.

Chapter by chapter, this book offers practical investment advice from a leading market voice, while:

  • Looking at Ken Fisher's market analysis over the years and providing an industry insider's view of major, and not-so-major, market events
  • Examining how Ken Fisher called three of the last four bear markets
  • Showing that what many commonly think impacts market doesn't-and some very surprising things that do impact markets that few are aware of.
  • And much more

The more things change, the more they stay the same-at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors. If you take the time to read this unique, historic compilation, you'll be taking your first steps to understanding how to become your own market guru.

About the Author: The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher

Aaron Anderson is the Senior Vice President of Research at Fisher Investments, and joined the Fisher Investments’ Investment Policy Committee in January 2011. He holds BS degrees in geophysics from the University of California, Santa Barbara and Applied Economics from the University of San Francisco. His first book, Own the World: How Smart Investors  Create Global Portfolios, was published in 2009 by John Wiley & Sons. He writes a regular column for MarketMinder.com titled "The Global View." Aaron, his wife Kim, daughter Olivia, and son Carter reside in Danville, California.

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Investing in securities involves a risk of loss. Past performance is never a guarantee of future returns. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations.